Health Options UnitedHealth insurance for people under 65
561-709-3840Contact

Privacy Policy

Effective Date: 11/02/2026

On this page
  1. Introduction
  2. Children Under the Age of 13
  3. Information We Collect About You and How We Collect It
  4. Information You Provide to Us
  5. Information We Collect Through Automatic Data Collection Technologies
  6. Third-Party Use of Cookies and Other Tracking Technologies
  7. How We Use Your Information
  8. Disclosure of Your Information
  9. Choices About How We Use and Disclose Your Information
  10. Your California Privacy Rights
  11. Transfer of Information to the United States
  12. Data Security
  13. Changes to Our Privacy Policy
  14. Terms of Use
  15. Privacy Notice for California Residents

If you have any questions or comments about this notice, the ways in which we collect and use your information, your choices and rights regarding such use, or wish to exercise your rights under California law, please contact us at:

  • Company: Health Options United
  • Email: [email protected]
  • Postal Address: 3400 S Sumter Blvd, North Port, FL 34287, USA
  • Phone: 561-709-3840
  • NPN: 22375365

1. Introduction

Health Options United (“Company,” “we,” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit our website and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect on this Website; in email, text, and other electronic messages between you and this Website; and when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by us offline or through any other means, including on any other website operated by the Company or any third party, or by any third party through any application or content (including advertising) that may link to or be accessible from the Website.

Please read this policy carefully. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes.

2. Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.

California residents under 13 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your California Privacy Rights for more information.

3. Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

  • By which you may be personally identified, such as name, postal address, email address, telephone number, or other similar information (“personal information”);
  • That is about you but individually does not identify you; and
  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information directly from you when you provide it to us; automatically as you navigate through the site, including usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies; and from third parties, for example, our business partners.

4. Information You Provide to Us

The information we collect on or through our Website may include:

  • Information that you provide through forms or chat on our Website, including when you request a quote, ask a question, or request further services.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Your search queries on the Website.

5. Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect details of your visits, including traffic data, location data, logs, and the resources you access, and information about your computer and internet connection, including your IP address, operating system, and browser type.

This information helps us improve our Website and deliver better service, including by enabling us to estimate audience size and usage patterns, store your preferences, and recognize you when you return. The technologies we use may include:

  • Cookies (or browser cookies). A cookie is a small file placed on your device. You may refuse cookies through your browser settings; however, some parts of the Website may then be unavailable.
  • Web Beacons. Small electronic files (also called clear gifs, pixel tags, and single-pixel gifs) that let us count visitors or email opens and compile related website statistics.
  • Google Analytics. Collects information such as how often users visit this site, what pages they visit, and what other sites they used before coming here. We use this information to improve the site and our outreach. Google’s use of this information is governed by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits by disabling cookies.
  • Google Ads & Remarketing. We may use Google Ads to show you more relevant advertisements on other websites based on your past visits to this site. You may opt out through Google’s Ads Settings page.
  • Facebook (Meta) Pixel. We may use Meta’s conversion tracking pixel to measure the effectiveness of our advertising. Meta may process this data in accordance with its Data Policy.
  • Embedded Scripts. Code that collects information about your interactions with the Website, such as links you click, while you are connected to our site.

6. Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications on the Website, including advertisements, are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies, alone or with web beacons or other tracking technologies, to collect information about you, including information about your online activities over time and across different websites, and may use it to provide interest-based advertising. We do not control these third parties’ tracking technologies. If you have questions about an advertisement, contact the responsible provider directly.

7. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us, including insurance quotes and enrollment assistance.
  • To fulfill any other purpose for which you provide it.
  • To communicate with you about your inquiry, application, or policy.
  • To notify you about changes to our Website or the products and services we offer.
  • To operate, maintain, improve, and analyze our Website and services.
  • To detect, prevent, or investigate security breaches, fraud, and other unauthorized or illegal activity.
  • To send promotional communications, where permitted by law and with your consent where required.
  • For any other purpose with your consent.

We do not sell, rent, or lease our customer lists to third parties.

8. Disclosure of Your Information

We may disclose aggregated or anonymized information about our users without restriction. We will not share personal information that we collect or you provide except in the following circumstances:

  • With service providers. To contractors and third parties that support our business, such as website hosting, CRM, email and text delivery, and analytics, who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it.
  • With insurance carriers. To insurance companies when you ask us to quote, apply for, or enroll you in coverage.
  • In a sale or transfer of the Company. To a buyer or successor in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets.
  • When required by law. To comply with any court order, law, or legal process, including responding to a government or regulatory request.
  • To enforce our rights. To enforce or apply this Policy, our Terms & Conditions, and other agreements.
  • To protect lawful interests. If we believe disclosure will help protect the rights, property, or safety of the Company, our users, or others, including for fraud protection.
  • With your consent. To fulfill the purpose for which you provide the information, or for any other purpose disclosed by us when you provide it.

“Do Not Track” is a privacy preference you can set in most web browsers. We currently do not respond to Do Not Track browser signals.

9. Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us:

  • Cookies & Other Tracking Technologies. You can set your browser to refuse all or some cookies. Refer to your browser’s Help menu. If you disable cookies, some parts of the Website may not function properly.
  • Promotional Communications. You can opt out of promotional emails by following the unsubscribe instructions in the message, opt out of texts by replying STOP, or email us at [email protected]. We may still send transactional or service messages related to your inquiry or policy.
  • Targeted Advertising. Many advertising companies are members of the Digital Advertising Alliance or the Network Advertising Initiative, which let you opt out of interest-based advertising at www.aboutads.info and www.networkadvertising.org.
  • Location Information. You may be able to disable location services in your device or browser settings.

California residents may have additional rights and choices. Please see Your California Privacy Rights.

10. Your California Privacy Rights

Under California Civil Code sections 1798.83–1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer information we share with affiliates and third parties for marketing purposes, and contact information for those parties. To request this notice, send a written request to the address at the top of this page. California residents may also have additional rights described in the Privacy Notice for California Residents below.

11. Transfer of Information to the United States

Our site is operated in the United States and intended for users located in the United States. If you are located outside the United States, information we collect will be transferred to, processed, and stored in the United States, where data protection laws may differ from those of your country. By using our site, you consent to this transfer.

12. Data Security

We take reasonable precautions designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information over the internet is not completely secure, and we cannot guarantee the security of personal information transmitted to our Website. Any transmission of personal information is at your own risk.

13. Changes to Our Privacy Policy

We will post any changes to this privacy policy on this page and update the effective date at the top. If we make material changes to how we treat your personal information, we will provide notice on the Website. Please check this page periodically for updates.

14. Terms of Use

If you choose to visit the Website, your visit and any dispute over privacy is subject to this Policy and our Terms & Conditions.


Privacy Notice for California Residents

This Privacy Notice for California Residents supplements the Privacy Policy above and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (together, the “CCPA”).

1. Information We Collect

Personal information does not include publicly available government records; deidentified or aggregated consumer information; or information excluded from the CCPA’s scope, such as health or medical information covered by HIPAA or the California Confidentiality of Medical Information Act, or personal information covered by sector-specific laws such as the Fair Credit Reporting Act or the Gramm-Leach-Bliley Act.

Our Website has collected the following categories of personal information within the last twelve (12) months:

CategoryExamplesCollected
A. Identifiers.A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.NO
C. Protected classification characteristics under California or federal law.Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex, sexual orientation, veteran or military status, genetic information.NO
D. Commercial information.Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.NO
E. Biometric information.Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier, such as fingerprints, faceprints, voiceprints, or iris or retina scans.NO
F. Internet or other similar network activity.Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.YES
G. Geolocation data.Physical location or movements.YES
H. Sensory data.Audio, electronic, visual, thermal, olfactory, or similar information.NO
I. Professional or employment-related information.Current or past job history or performance evaluations.NO
J. Non-public education information.Education records directly related to a student maintained by an educational institution or party acting on its behalf.NO
K. Inferences drawn from other personal information.Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.NO

We obtain these categories directly from you (for example, forms or chats you complete) and indirectly from you (for example, by observing your actions on our Website).

2. Use of Personal Information

We may use or disclose the personal information we collect to respond to your inquiry or quote request; to provide, support, and improve our Website and services; to communicate with you by phone, text, or email with your consent where required by law; to maintain the safety and security of our Website and business; to respond to law enforcement requests and as required by law; and as otherwise described to you when we collect your information. We will not use personal information for materially different, unrelated, or incompatible purposes without notice.

3. Sharing Personal Information

We may disclose personal information to third parties for a business purpose under contracts that require the recipient to keep it confidential and use it only to perform the contract. We share personal information with the following categories of third parties: service providers, insurance carriers (at your request), and marketing agencies.

4. Sales of Personal Information

In the preceding twelve (12) months, the Company has not sold personal information.

5. Your Rights and Choices

Access and data portability. You have the right to request that we disclose the categories and specific pieces of personal information we collected about you over the past 12 months, the sources, our business purpose, and the categories of third parties with whom we share it.

Deletion. You have the right to request that we delete personal information we collected from you, subject to certain exceptions, such as when we need it to complete a transaction you requested, detect security incidents or fraud, comply with a legal obligation, or for other internal uses reasonably aligned with your expectations.

Correction. You have the right to request that we correct inaccurate personal information we maintain about you.

Opt-out of sale or sharing. If you are 16 or older, you have the right to direct us not to sell or share your personal information. We do not sell the personal information of consumers we know are under 16 without affirmative authorization.

Exercising your rights. To submit a verifiable consumer request, email [email protected], call 561-709-3840, or use the chat on our website. Only you, or someone legally authorized to act on your behalf, may make a request. You may make an access or data portability request no more than twice within a 12-month period. Your request must provide enough information for us to reasonably verify your identity and describe your request in enough detail for us to understand and respond to it.

Response timing. We endeavor to respond within forty-five (45) days of receipt. If we need more time (up to another 45 days), we will tell you why in writing. We do not charge a fee unless a request is excessive, repetitive, or manifestly unfounded.

6. Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights, including by denying you services, charging different prices, or providing a different level or quality of service.

7. Other California Privacy Rights

California’s “Shine the Light” law (Civil Code § 1798.83) permits California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. To make a request, contact us using the information at the top of this page.

8. Changes to This Notice

We may amend this notice at any time. When we do, we will post the updated notice on the Website and update its effective date.

Health Options United

3400 S Sumter Blvd, North Port, FL 34287

561-709-3840  |  [email protected]

© 2026 Health Options United. All rights reserved.

NPN: 22375365

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